The University of Nevada Las Vegas recently shared a tweet aimed at making followers aware of an uncommon program the University offers.
Along with sharing the specific program they also include information about registration dates and times for the Spring semester.
In my opinion, this type of targeting may prove useful. I believe promoting the additional programs each school has to offer is just as, if not more, important to raising enrollment numbers. When many adult students think of school they think of Math, Science and English and are turned away. If you promote programs that require little general education requirements, i feel more adults will begin to research possibilities of returning to school.