Engaging users on social media

The White House Initiative on Educational Excellence for African Americans is hosting a live chat on Twitter Dec. 9 at noon. The event encourages participants to use the hashtag #AfAmWomenLead to help group all tweets related to the topic. The event will also stream a live chat that will further engage participants.

Prior to the event, the following was gaining so much traction that live twitter meet-ups were actually happening to bring participants together prior to the event.


The use of social media to spread the word of the event is paving the way for new ways to reach audiences on social media. The use of the hashtag in a tweet allows users of the platform to search for the hashtag and see all users active in the conversation.



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