Bill Simmons – Adopt a Multimedia Journalist

Photo by unknown user. Used with creative commons permission.

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This first screenshot shows Bill’s many forms media.  Simmons is a known writer and reporter, but he also uses video as a form of journalism to reach a larger audience. People may not read his works, but can still be familiar with  his style and attitude of interviewing and coverage of sports through his video interviews.


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Not only does Simmons do video interviews, he also does podcasts. His podcast the B.S. Report was one of the most popular podcasts on ESPN.His large following allowed people to share his thoughts on sports, films and sometimes politics.  Simmons covered multiple areas of news, but mostly focused on sports for his coverage.


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Before Simmons was a multimedia journalist, he was just a columnist for the Boston Phoenix.  His early writings allowed him to gain a following for people who wanted to read his columns about Boston sports.  Although he was just writing, he was sending his columns through email to everyone who wanted his perspective.  He was using whatever tools he could to reach the largest audience possible.


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Another one of his early works from the Boston Phoenix.  His works as a columnist allowed him to be a reputation and eventually start his own sports blog.  He would be known as the Boston Sports Guy online,but this was because of his works in the Boston Phoenix.  Not many tools were available in the ’90s, but Simmons used what was available for him.  He only covered Boston sports at the time, and in this piece he discusses playoff moments in Red Sox history.  He uses humor and pop culture references in works.


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Simmons was smart when it came to reaching audiences. He wanted to discuss sports in any possible way.  He created the film series 30-for-30, which is extremely popular on ESPN.  Simmons does take part, but he created the series in which extensive reporting and interviews are done on moments in sports history.  Simmons was able to expand to a larger audience by taking his reporting from online, something not everyone my have, to the television, which is something most people have in this day and age.  His webpage for the series allows for not only to keep up with what films have been released, it allows for users to follow on Twitter, like on Facebook and subscribe to updates. Simmons uses different multimedia platforms to reach the largest audience possible as a sports journalist.

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Simmons also ran a popular blog titled, “Grantland” on ESPN. Simmons would use video news stories as a means of reporting. He would interview guests on whatever he was covering. This is one of Bill’s segments from his blog he discuses the possibility of certain trades and why certain trades will not happen. He discusses with Doug Collins. The video is part of Simmons’ website, but it also has a direct link to the video on Youtube, which can allow a viewer to subscribe directly to Simmons.

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Simmons also used ESPN radio as way to connect with a larger audience in his reporting.  On his radio show, Simmons had a link to his podcast and allowed users to directly download his show. It also included times of when he would appear on the air. Simmons had a major part at ESPN. He created a series, ran a blog, hosted a podcast, appeared on television and appeared as a radio host.  He was on multiple platforms reporting sports,and this image shows just his radio station.

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Bill Simmons podcast was also available on iTunes, and this allowed him to reach an even larger audience than before. His podcast could be downloaded and taken on the go for individuals that did no have wireless internet. Simmons made sure he was being listened to or seen on any available form of media available.  This image also shows the amount of reviews he has, which is almost 3,000 and rated at 4 1/2 stars out of 5.

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This is a screenshot of someone who found Bill’s early works as a columnist known as the Boston Sports Guy. His works are not available anymore, but some excerpts can be found. This is an example of being a multimedia journalist because Simmons also appeared in print works. Simmons used the tools available for a journalist and print was and still is one of the most common ways to reach an audience.  Simmons saw that and still uses print to this day.

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Before it was taken, “Grantland” was one of the most popular sports blog on the internet. It covered everything, and Simmons was the creator and editor-in-chief. He used Grantland as a podcast, video, quarterly magazine, etc. This was the site and creation that made Simmons the multimedia journalist he was.  He was and still is one of the most popular reporters in sports. He covered sports through print, video, podcast, radio, television, wrote books, etc. Grantland showed how wellof multimedia journalist Simmons truly was and this is just a screenshot of the blog he created on ESPN.

Analysis of Bill Simmons as a Multimedia Journalist

Bill Simmons is a reporter who has been around decades. He started as columnist for a small newspaper in Boston, but he took advantage of the available media platforms to grow as a journalist.  He is now known as one of the most famous sports journalist for his coverage of all sports that he has done for ESPN. He is the perfect example of a multimedia journalist.

Simmons worked as a print columnist writing about sports, but wanted to expand.  He would email his columns to individuals that said they wanted to read it, but did not know when his columns were published.  His mailing grew that eventually his print columns allowed him to make a sports blog on ESPN.  He was known as the Boston Sports Guy online for his coverage on Boston sports.  As technology advanced, so did the ways Simmons used to reach an audience.

Simmons had his works appear both online and in print to reach as many readers as possible in sports coverage.  He also became radio broadcaster for ESPN, and this allowed him to reach an audience that may not have heard of him. He was broadcast both online radio and regular radio.  His audience expanded as he was given permission to create a blog on ESPN titled, “Grantland.” Grantland was extremely popular and allowed Simmons to use new and innovative ways to reach people.  He created a podcast titled, “The B.S. Report” and the podcast was made available on his blog and ESPN’s website. The podcast was later made available on iTunes where it reached an even larger audience.

Through his popularity on Grantland and radio, Simmons also became a reporter appearing on television for ESPN covering sports, mostly NBA.  He also created the series 30-for-30, which allowed for investigate stories on historic moments in sports history.  Simmons has reached a larger audience using print, podcast, radio and television to reach people with his reporting.

Simmons then began using the internet for interview and stories for his coverage.  As opposed to just appearing on television where his interview may be cut short, Simmons used the internet to edit and post his stories and segments on sports. His stories would appear on both ESPN’s site and his blog.  His coverage was also expanded as he used Twitter to link out his different works and allowed people to keep track of what he was doing.  He currently has a total of 4.74 million Twitter followers.

Following the closure of Grantland due to personal dispute with ESPN, Simmons decided to work alone from an organization and created another podcast to keep his following active and to make sure he still heard.  Simmons at point has appeared in print, radio, internet, television, books for his reporting. In the future he is expanding his audience by moving over to HBO where he will be featured on premium television as opposed to just cable television.

Simmons started out as just a columnist for a newspaper, but he saw the opportunities that were available for journalists and he took every opportunity he could. He has a large following, and his Twitter alone has almost 5 million followers. Those are the followers that are on the website. It does not account for his total fan base and following. Simmons is smart in the way he reports because he does it in way that will make him the most heard. That is why he one of the most famous sports reporters in the world, and why it makes him such a great multimedia journalist.


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