Mercedes-Benz New York Fashion Week 2015 jump starts tomorrow with a series of events to entertain the thousands of guest who travel from all over the world to attend the renowned phenomenon. New York is already a bustling city with a population of over 19 million people. Fashion Week usually brings about 232,000 more people to the state to engage in the endless upscale shows, after parties, and meet and greets. The Guardian estimates that NYFW brings in about $20 million, including the $7 million people spend shopping, the $9 million spent on food, and the $6 million worth of hotel fees. If I must say so myself, Fashion Week is a major opportunity to increase monetary growth in not only the city of New York, but the state as well.
There’s an extensive list of designers scheduled to partake in the week’s shows. Among them are Public School’s new creative directors, Maxwell Osborne and Dao-Yi Chow. Now that Donna Karen has stepped down from her position at the label, it is their time to shine as they make their debut. To open Friday’s agenda, Nicholas K. will hit the runway at 9:00 a.m. at The Gallery at Skylight Clarkson Square. Their designs and previous collections focus on natural earthy tones with an edgy twist to them. Their bio on the NYFW site says, “Our brand is an expression of our desire for new experience, travel, balanced with our strong connection to nature. It is the way we pursue life.” I’m excited to see what they have up their sleeve for us this time around.
Another label I’m looking forward to seeing and hearing more about is Skingraft. Founded in 2006 by brothers Jonny and Christopher Cota, the California based brand is taking over. Much of their inspiration for their fabrications, cuts, and color selection comes from their extensive background in performance arts, music, and their rebellious lifestyle. The brand is centered on dark themes, and is definitely on the casual side of high fashion. The intense yet body conscious designs appeal to a broader audience because of its laid back ambience. Skingraft often gets a bad reputation for its unlikely and somewhat graphic title, but their blueprints make up for it. After graduating from the University of California, Santa Cruz, Jonny became a performer and costume designer for a covet performance art group. With limited resources, Jonny recycled and reconstructed vintage leather jackets, hence their over the top use of leather in their work and the name Skingraft. (NYFW)
The shows will take place in three venues: Skylight at Moynihan Station, MADE at Milk Studios, and Skylight Clarkson Square. This is a major change seeing that the Lincoln Center has been home to many of the shows in past seasons. But, after a legal battle with the venue’s owners and the fashion crazed fans who have seemed to turn off designers and guests, NYFW is steering more towards downtown, which in my opinion should’ve been done years ago. Not only has there been a shift in location, but NYFW is also making a move to television. ABC Family will air a two-hour documentary following seven icons from NYFW. According to Vanessa Friedman from the New York Times, “Fashion week is being treated by WME/IMG as something else entirely. Content.” Stay tuned for that. Lifetime’s Project Runway will return for its 13th season on Friday morning at 9:45 as 16 new contestants compete for a spot in the cut throat world of fashion. Also, Givenchy is bringing Paris to the Big Apple with a show open to the public as part of the first leg of the week’s events. It’s set to be the topic of discussion as many are hoping for a spectacular show. Check out the NYFW website for more information on the schedule, designers, photos, and more!
Images courtesy of NYFW